Client | Heart of the Valley YMCA
Industry | Health, Wellness & Fitness
Project Duties | Illustration, Layout Design, Creative Direction, Messaging, Content Organization
The YMCA is a powerful association of men, women, and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living, and fostering a sense of social responsibility.
I lead creative direction for the entire project and developed the project's IMPACT 'message' content throughout the brochure. I organized ALL content provided in a way that was easy to understand and most impactful with the client's audience. I designed all spread layouts and the overarching design for the entire brochure.
Client wanted a 70’s Vintage stylized t-shirt design that followed the theme of ‘What’s Your Y Story?’ where members shared their life-changing experiences. I added the silhouette of the building to the design to make it more personal to this YMCA location.