Client | Community Foundation of Greater Huntsville
Industry | Nonprofit
Project Duties | Art Direction, Creative Direction, Logo/Brand Design, Layout Design, Print Design
The Community Foundation of Greater Huntsville’s goal is to improve the quality of life in the greater Huntsville community through philanthropy. They achieve this vision and mission by focusing on three strategies: Encourage strategic generosity, support local nonprofits, and pioneer innovative solutions.
Testimonial | Katie Woods | Director of Communications
“Lauren Hodges has added a superstar element to our brand. As a regional nonprofit, creating a brand that is clean, consistent, and recognizable by sight was imperative. Lauren led our organization through a complete brand overhaul that resulted in a new logo and supporting materials that were better than we could have ever imagined.
Our new logo and brand designs are the envy of our sister organizations across the country. We get emails applauding our logo and materials from across the USA on a consistent basis. She is the ultimate professional with consistently great designs that are on-time and on-point each and every time. We trust her "design eye" and design choices implicitly as she has never steered us wrong and the art just keeps getting better and better.
Our look now rivals and exceeds the brands of our sister organizations from the largest cities and keeps growing and evolving into something that well exceeds our initial expectations. We so appreciate the valuable contributions brought to our organization by Lauren and applaud her attention to detail and quality and speed of her work.”
The client wanted to update their existing brand with a logo that spoke to the heart of their organization. During our logo session, we decided the logo needed to focus on the 'Guidance' and 'Navigation' they provided to other non-profits. Therefore, the final design evolved into a compass logo. Each color used represents a different community sector within the organization.
This generosity brochure was created to help encourage donations, educate individuals about the Community Foundation of Greater Huntsville, and provide an explanation on the process they take with each donor.
The client requested a series of versatile tradeshow banners that could be used together and individually as standalone banners. The end result was a unique dynamic design that retained brand cohesion.
This clean stationery suite design thoughtfully incorporates brand colors from the Community Foundation of Greater Huntsville logo while keeping the overarching brand cohesive throughout.