Lauren Hodges
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Industry's Served
Illustrator and designer based in Athens, AL with a flair for the creative and a love for all things hands-on. When I’m not designing, you’ll find me baking sourdough, building miniatures, or getting emotionally invested in story-rich games.
My Process
Every project is a little different, but here’s how I typically roll.
01
Dream + Doodle
I kick things off with inspiration-fueled brainstorming — think Pinterest rabbit holes, color palettes, and sketching ideas on my tablet. It’s the part where I chase the sparks.
02
Collaborate
Design is better together. I share ideas early, gather feedback, and stay open to inspiration from clients, coworkers, or even a well-timed meme. It’s a conversation, not a solo quest.
03
Polish it Up
This is where everything comes together — strategy, style, and a bit of secret sauce. I refine the design until it’s ready to launch, share, or ship with confidence.
My XP
A quick scroll through the quests, side missions, and boss fights that shaped my design journey.
NZXT
Senior Graphic Designer
I lead global product launch campaigns from concept to execution, blending strategy, storytelling, and design across web, social, email, and paid media. I integrate AI tools like ComfyUI and Flux Gym to streamline workflows and empower my team, while also contributing to 3D rendering, web design in DATO, and global asset localization. From playful social campaigns to polished product launches, I keep things creative, efficient, and on-brand.
2021 – 2025
Freelance
Graphic Designer + Illustrator
As a freelance designer, I’ve partnered with clients across industries — from local businesses and nonprofits to tech firms and public figures. Highlights include work with Cook’s Pest Control, LSINC, The Schools Foundation, DeepTarget, and author Kevin Allocca, as well as campaigns for community, education, and faith-based organizations.
2013 – 2021
Rocket City Digital
Lead Designer
At Rocket City Digital, I juggled everything from logo and web design to animated graphics and WordPress development, all while managing multiple projects and communicating directly with clients. I also led the company’s rebrand, mentored a design intern, and helped shape creative direction in client meetings.
2018 – 2019
Red Sage Communications, Inc.
Graphic Designer
At Red Sage Communications, I grew from Web Production Artist to Graphic Designer, leading collaborative web and logo design sessions to align creative direction with client goals. I also developed messaging for key projects, improved internal workflows, and trained a new design hire by building out team documentation.
2014 – 2016
Auburn University's Office of Professional & Career Development
Graphic Designer
At Auburn University’s Office of Professional & Career Development, I created ad campaigns and industry-specific posters for student career fairs, collaborating with the design team to deliver high-quality work on tight deadlines.
2012 – 2013
Skills & Expertise
A handy toolkit of the creative, technical, and strategic skills I bring to every project.
Like a good pretzel, my creative process is all about balance. A little structure, a little play, and just the right amount of salt. And yes, I illustrated this one myself. Snacks and sketches are kind of my thing.
Core Design Skills
Illustration, brand identity, campaign design, and layout wizardry. I blend strategic thinking with creative flair to craft visuals that tell a story and get results.
Tools & Software
Photoshop, Procreate, Illustrator, InDesign, Figma, After Effects, Blender, Keyshot, DATO, Shopify CMS, Webflow, Jira, and a sprinkle of AI magic with ComfyUI, Flux Gym, and ChatGPT.
Creative Expertise
From illustrated social campaigns to polished B2B visuals, I work across print, digital, and web. I build cohesive brand systems and adapt them seamlessly across every platform.
Development Know-How
I design with developers in mind and bring frontend-friendly thinking to every build. I work comfortably in Webflow, WordPress, and Shopify CMS to help bring designs to life.
Awards & Certifications
Some proud moments, official kudos, and creative milestones that have leveled up my journey.
2025
Foundations of User Experience (UX) Design
2023
Raspberry Pi Essential Training
Mark Niemann-Ross
2022
Blender 3 Essential Training
David Andrade
2016
Silver Addy
Red Sage Communications, Inc.
Kind Words
Apparently, I’m not the only one who enjoys my work. Here’s what some wonderful humans have said after teaming up with me.
...Throughout our time working together, Lauren consistently elevated every project she touched. She approaches new challenges with enthusiasm and insight, combining her creative instincts with strategic thinking to deliver designs that not only look outstanding but also drive real results.
I thank my lucky stars for finding Lauren! She is super talented and highly versatile. By that, I mean that she has worked on such diverse projects - from entirely redesigning our website to marketing campaign content for our customers and product user interface design. And always, always she has exceeded our expectations.
