Stargazer's Guide to Aroria
LOOK TO THE HEAVENS. YOUR STORY IS IN THE STARS.
Created | July 2021
Project Duties | Creative Direction, Art Direction, Illustration, Animation, Social Media Design, Layout Design, Graphic Design, Video Production
The Stargazer's Guide to Aroria is a 250+ page campaign setting for Dungeons and Dragons 5th Edition. The book introduces zodiac signs & astrology as a character creation concept. The robust rule set and lore driven signs help you create a unique character that is empowered by the celestial bodies.
The Kickstarter had a goal of $24,500, and had 1,932 backers fund the project at $102,890. That’s 419% Funded on Kickstarter! Check out the project on Kickstarter!
Total Social Media Campaign Results
A combination of video and static image campaigns were created during the Kickstarter. The ads reached over 291,000 people and had over 5,709 link clicks.
Social Media Campaign Images
Project Duties | Graphic Design Direction, Marketing Direction, Ad Budget Management, Ad Scheduling
Stargazer's Guide to Aroria | Infographic Video
Project Duties | Animation, Editing, Captioning, Storyboarding
Cover Art Environment Piece | The Orrery
Book Cover Design
Project Duties | Layout Design, Cover Design, Badge Design, Creative Direction
Inner Layout Spread
Download the Preview PDF for Layout Design
This is a preview only. The full book is set to release in January 2022