Project Overview
For this YMCA impact report, I led the creative direction from start to finish — shaping the message, organizing the content, and designing the full brochure experience. I took the raw content provided by the client and crafted a structure that felt clear, meaningful, and audience-focused. From layout to typography to tone, every spread was designed to feel human, inspiring, and easy to navigate.
Alongside the brochure, the client requested a vintage-inspired t-shirt design centered around the theme “What’s Your Y Story?” I gave it a bold 70s-style treatment and included a custom silhouette of the local YMCA building to make the design feel personal to their community.
Scope of Work
Brochure Design, T-Shirt Design
See the Results
The final brochure delivered a powerful, organized message that helped communicate the YMCA’s community impact with heart and clarity. The “What’s Your Y Story?” shirt became a visual centerpiece for the campaign, connecting members through shared stories and giving them something fun (and meaningful) to wear with pride.
My Role:
Project Management, Layout Design, Messaging, Content Organization, Infographic Design, T-Shirt Design
Industry:
Heath + Fitness
Year:
2019
Company:
Heart of the Valley YMCA
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