H6 PC Case
Project Overview
The H6 launch was a chance to shake things up and add more personality to a case release. I executed the creative direction toward something bold and upbeat, with a focus on movement and energy that made the case feel like it was ready to take center stage.
As the Senior Graphic Designer, I kicked things off by sketching design directions for the creative brief and then brought the key visual to life. I staged the case models in Keyshot, rendered everything out, and polished the final KV in Photoshop. I also resized and adapted the design across paid media, social assets, and siteskins to keep everything cohesive and campaign-ready.
Scope of Work
Campaign Creative, Launch Video, Product Webpage Design
My Role:
KV Design and Development, Ideation, 3D Staging, 3D Rendering, Compositing, Web Design Execution, Asset Creation
Industry:
Gaming
Year:
2023
Company:
NZXT
Final Outcome
This campaign pulled in 5.7 million impressions and 254,000 engagements across just 88 posts, with a solid 4.5% engagement rate and 16,000 link clicks. It helped launch the H6 case with a bold, playful energy that stood out in a busy market.
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