Project Overview
Cook’s Pest Control came to me with a mission: bring the bugs to life — in a good way. As a cheeky nod to Shark Week, Termite Week was a fun, social media–focused campaign tailored for local Alabama audiences, designed to make pest education playful and eye-catching.
I was tasked with reimagining five quirky termite characters from a previous campaign, giving them a bold new look while sticking to the client-provided personalities and content. I illustrated 9 termite scenes from scratch and created looping animations for each one, bringing the whole crew to life in a bright, scroll-stopping style.
This campaign leaned into satire, color, and character to turn termite awareness into something entertaining — and just the right amount of ridiculous.
VIDEOS
Announcement | College Student Termite | Sports Termites | Rich Termites | Chef Termite | Artist Termite | Flight Attendant Termite | Band Termites
Scope of Work
Animated Social Graphics, Custom Illustration, Looping Video
See the Results
Final outcome results for a small business local campaign: In one week, the videos were watched a combined 9800 plus times, and had over 170 social interactions on the original posts. (Social interactions include likes, comments, and shares.)
My Role:
Illustration, Animation, Creative Direction, Project Management
Industry:
Home Services
Year:
2018
Company:
Cook's Pest Control
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