Relay Audio
Project Overview
NZXT’s Relay ecosystem reimagines gaming audio with a smarter, more seamless way to switch between speakers and headset using the SwitchMix. For the launch, we didn’t just want to say it was intuitive. We needed to show it. The visual story had to do some heavy lifting, helping people instantly understand what made Relay different and why it felt so satisfying to use.
As the senior graphic designer on this project, I kicked things off with early concepting and sketches, then developed the main key visual that shaped the entire campaign. I staged the 3D elements in Keyshot, refined everything in Photoshop, and brought it all together into a final visual that set the tone. From there, I adapted the KV across every touchpoint — paid media, siteskins, social assets — making sure it looked sharp wherever it showed up.
Scope of Work
KV Development, Campaign Concept Design, Asset Creation, Ideation, Execution of Concept, Launch Video
My Role:
KV Design and Development, Concept Direction Execution, 3D Rendering, 3D Staging, Compositing, Web Design Execution, Stakeholder Communication
Industry:
Gaming
Year:
2022
Company:
NZXT
Final Outcome
The campaign pulled in over 8.4 million impressions and 238,000 engagements across 154 posts, with a 2.8% engagement rate and around 18,000 link clicks. More than just strong numbers, it helped position NZXT Relay as a premium audio solution that speaks to gamers — flexible, polished, and built for real-life play.
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