Performance Fans
Project Overview
This campaign launched NZXT’s new Performance Fans and was unique for its streamlined, AI-driven creative process. Typically, product campaigns involve large, multi-disciplinary teams, but this project was completed solely by myself and my Creative Director.I developed a custom GPT trained on NZXT’s brand voice and past campaign launches, allowing me to quickly prototype concepts and visual directions by compositing product renders with AI-generated backgrounds. I then used ComfyUI to create a custom AI upscaler, generating high-resolution imagery using my own GPU to avoid stock licensing costs.Through this AI-assisted workflow, I was able to expedite concepting and production by roughly 5× compared to traditional timelines, without any loss of quality. The final Key Visual merged precise 3D product rendering with AI-generated design elements, setting a new internal benchmark for creative efficiency and innovation at NZXT.
Scope of Work
Key Visual Design, Concept Development, AI Workflow Engineering, Copywriting, Render Compositing
My Role:
Creative Strategy, AI Prompt Engineering, Concept Ideation, GPT Tuning, 3D Compositing, AI Upscaling, Visual Design
Industry:
Technology
Year:
2025
Company:
NZXT
Final Outcome
This campaign proved that small teams and smart tools can deliver big results. With just 39 posts, the launch reached over 1.2 million impressions, earned 48,000 engagements, and drove 4,324 link clicks — all while holding a solid 3.9% engagement rate across platforms. It set a new standard internally for what AI-assisted workflows can accomplish with speed, style, and serious impact.
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