NZXT Valentine’s Day Community Posts
Project Overview
For NZXT’s Valentine’s Day campaign, I designed a collection of lighthearted, gamer-themed illustrations tailored to the brand’s community. Each piece paired an original pun—like “You are just my type” and “I would pause my game for you”—with a custom illustration that fit seamlessly into the established art style of NZXT’s mascot, Pucci.
This project let me flex both my illustration and copywriting skills, creating content that was cute, clever, and completely on-brand. Each post was designed with multi-platform adaptability in mind, optimized for Instagram, X (Twitter), Facebook, Discord, and Stories.
Scope of Work
Illustration, Copywriting, Social Content Design, Brand Style Adaptation, Multi-Platform Asset Creation
My Role:
Concept Ideation, Illustration, Tagline Writing, Character Design, Platform Adaptation, Community Engagement Design
Industry:
Gaming
Year:
2024
Company:
NZXT
Final Outcome
The Valentine’s Day series saw strong engagement across all platforms and became a favorite among community members. It reinforced NZXT’s fun, approachable personality while adding a touch of charm and heart to their social presence—just in time for the holiday.
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