Ink and Lyre
Project Overview
Ink and Lyre is a tabletop RPG brand built around immersive storytelling, stunning visuals, and a passionate online community. As the lead designer, I was responsible for shaping nearly every creative element—from the look and feel of the Twitch channel and website, to branded merchandise and marketing campaigns.
This project brought together my love for design, fantasy, and community-building into one epic creative playground.
Scope of Work
Video Production, Website Design, eCommerce Integration, Illustration, Motion Design, Merch Design, Social Campaign Strategy, Brand Development
My Role:
Lead Designer, Motion Designer, Illustrator, Brand Designer, Website Designer, Social Content Creator, Campaign Strategist
Industry:
Tabletop RPG
Year:
2020
Company:
Ink and Lyre
Final Outcome
The highlight trailer campaign made waves on social—reaching over 51,600 people in just 10 days, with 12,500+ video views and 640+ interactions across Facebook alone. The Ink and Lyre website became a sleek, interactive hub for livestreams, a blog, and online shop. Branded social posts helped keep things consistent across platforms. And yes, even the limited-edition enamel pins and class-inspired t-shirts were hand-illustrated to bring the brand to life off-screen.
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