Hallow Heist Case Wrap
Project Overview
This fast-paced collaboration for Sleepy Hallow x Sony x Fortnite’s virtual concert event, The Hallow Heist, required quick thinking and creative flexibility. While I was provided with official IP assets and an initial design direction from Sony, I took the initiative to create a completely new visual concept—one that aligned better with NZXT’s case proportions and visual identity.
Working against a tight deadline, I reimagined the design to feel bold, artistically authentic, and product-appropriate. With a deep familiarity of NZXT’s brand and hardware, I was able to take the project from concept to mockup to final delivery with efficiency and polish—resulting in a stronger, more cohesive launch asset.
Scope of Work
Creative Direction, Concept Redesign, Key Visual Mockup, Brand Alignment, IP Integration, Fast-Turnaround Asset Production
My Role:
Visual Concepting, Asset Redesign, Case Mockup Design, Brand Voice Alignment, Cross-Partner Collaboration
Industry:
Technology + Gaming
Year:
2025
Company:
NZXT x Sony
Final Outcome
The final design was approved by partners and used in the campaign’s concert promotion materials. The asset highlighted the collaboration between music, gaming, and hardware in a way that felt high-energy and fully on brand for all parties involved—Sleepy Hallow, Sony, Fortnite, and NZXT.
Similiar Projects
From concept to completion, these projects highlight my expertise in creating innovative solutions that drive results. Take a closer look at the stories behind the work.
