H9 PC Case
Project Overview
The H9 campaign launched NZXT’s most premium PC case to date, created for gamers who treat their builds like a prized possession. With panoramic glass panels and clean, symmetrical lines, the H9 turns high-performance setups into something worth showing off.
As Senior Graphic Designer, I led early concept ideation, sketching, and presentation of visual directions to the Marketing team. I collaborated across departments to refine the campaign’s key visual, modeling and staging the case in Keyshot before enhancing the final image with illustrated overlays in Photoshop. I also created subtle looping animations—like spinning fans and glowing RGB lights—to add motion and polish across digital placements.
Scope of Work
Creative Concepting, 3D Staging, Key Visual Design, Illustration, Animation, Motion Graphics, Cross-Team Collaboration, Campaign Asset Production
My Role:
Concept Ideation, Sketching, Cross-Team Collaboration, 3D Staging, Key Visual Development, Illustration Compositing, Animation, Presentation Design
Industry:
Technology
Year:
2023
Company:
NZXT
Final Outcome
The campaign reached over 4.3 million people and brought in 206,000+ engagements across just 35 posts. With a strong 4.9% engagement rate and 23,000 link clicks, the H9 launch made a bold impression. It clearly positioned the case as the top pick for gamers who care just as much about looks as they do performance.
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