Elite Gaming Gear
Project Overview
This campaign introduced NZXT’s Elite peripherals with a simple goal: show gamers that premium performance doesn’t have to come with a premium price tag. I led the creative development across three unique campaign directions, which we tested through focus groups and quantitative research. The winning concept, “Dream Gear. Real Deal.” struck the right balance between aspiration and accessibility, connecting with gamers who want pro-level tools without the pro-level markup.
As the Senior Graphic Designer on this project, I created the key visual from the ground up. I built the 3D model, staged the Elite products in Keyshot and Blender, and brought everything together in Photoshop for the final polish. Once the KV was locked in, I handled all the resized assets for paid media, siteskins, and social — making sure everything stayed sharp, scroll-stopping, and on brand.
Scope of Work
Concept Design, Social Assets, Paid Media Assets, 3D Modeling, Rendering, Campaign Web Launch, Launch Video
My Role:
KV Design and Development, Concept Direction Execution, 3D Modeling, 3D Staging, Compositing, Web Design Execution, Stakeholder Communication
Industry:
Gaming
Year:
2025
Company:
NZXT
Final Outcome
The campaign reached 4.9 million impressions with 182,029 engagements and 5,343 link clicks across 260 posts, earning a 3.9% engagement rate. The launch video alone brought in over 2.4 million views, helping boost the message and expand the campaign’s reach across multiple platforms.
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