Community Foundation of Greater Huntsville
Project Overview
The Community Foundation of Greater Huntsville wanted a refreshed brand identity that better reflected their mission: guiding generosity to where it’s needed most. During our logo strategy session, we aligned on a visual concept that emphasized guidance and navigation, resulting in a clean compass logo. Each color represents a unique community sector, symbolizing the many directions their support extends.
Beyond the logo, I worked with the Foundation to create a full suite of print and promotional materials. From an informative brochure that breaks down the donation process, to a set of versatile tradeshow banners and a refined stationery suite—every piece was designed to feel cohesive, professional, and purpose-driven.
Scope of Work
Logo Design, Brand Identity, Brochure Design, Tradeshow Banner Design, Stationery Suite Design, Print Asset Strategy
My Role:
Creative Direction, Logo Design, Print Layout Design, Brand Strategy, Visual Storytelling, Client Collaboration
Industry:
Nonprofit
Year:
2017
Company:
Freelance
Final Outcome
The updated brand brought clarity and emotional resonance to the Foundation’s mission. The materials helped position them as a modern, trustworthy resource in the nonprofit space—ultimately supporting their outreach, fundraising, and community-building goals.
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