Project Overview
The Community Foundation of Greater Huntsville wanted a refreshed brand identity that better reflected their mission: guiding generosity to where it’s needed most. During our logo strategy session, we aligned on a visual concept that emphasized guidance and navigation, resulting in a clean compass logo. Each color represents a unique community sector, symbolizing the many directions their support extends.
Beyond the logo, I worked with the Foundation to create a full suite of print and promotional materials. From an informative brochure that breaks down the donation process, to a set of versatile tradeshow banners and a refined stationery suite—every piece was designed to feel cohesive, professional, and purpose-driven.
Scope of Work
Logo Design, Brand Identity, Brochure Design, Tradeshow Banner Design, Stationery Suite Design, Print Asset Strategy
See the Results
The updated brand brought clarity and emotional resonance to the Foundation’s mission. The materials helped position them as a modern, trustworthy resource in the nonprofit space—ultimately supporting their outreach, fundraising, and community-building goals.
My Role:
Creative Direction, Logo Design, Print Layout Design, Brand Strategy, Visual Storytelling, Client Collaboration
Industry:
Nonprofit
Year:
2017
Company:
Freelance
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